Q2 2026 Brand Refresh — Proposal ¶
Prepared for: Northside Coffee Roasters
Prepared by: Clayton Myers, Studio Lark
Date: March 2026
Overview ¶
Northside Coffee Roasters has built a loyal following over the past four years through exceptional product quality and strong community presence. As you expand into wholesale distribution and online retail, the current brand identity — designed for a single neighborhood café — needs to evolve without losing the warmth and authenticity that your customers love.
This proposal outlines a brand refresh focused on three areas: visual identity, packaging system, and digital presence.
Scope of Work ¶
| Deliverable | Description | Timeline |
|---|---|---|
| Logo refinement | Modernize the existing mark for scalability across digital and print | Weeks 1–2 |
| Color system | Expand the palette from 2 to 5 colors with usage guidelines | Week 2 |
| Typography | Select primary and secondary typefaces with licensing | Week 2 |
| Packaging templates | Retail bag (250g, 1kg), wholesale box, sample pack | Weeks 3–5 |
| Brand guidelines | 20-page PDF covering logo usage, color, type, photography style | Week 6 |
| Website design | Homepage, About, Shop, Wholesale Inquiry — desktop and mobile | Weeks 4–7 |
Investment ¶
| Phase | Fee |
|---|---|
| Discovery & strategy | $2,400 |
| Visual identity | $4,800 |
| Packaging design | $3,600 |
| Website design | $5,200 |
| Brand guidelines document | $1,500 |
| Total | $17,500 |
Payment schedule: 40% on signing, 30% at midpoint review, 30% on final delivery.
Timeline ¶
The full project spans 7 weeks from kickoff to final delivery. This assumes one round of revisions per deliverable and feedback turnaround within 3 business days.
- Week 1: Kickoff meeting, discovery session, competitor audit
- Week 2: Logo concepts, color and typography exploration
- Week 3: Packaging concepts, website wireframes
- Week 4–5: Packaging refinement, website design
- Week 6: Brand guidelines, final website revisions
- Week 7: Final delivery and handoff
What's Included ¶
- All source files (Figma, Illustrator, PDF)
- Font licenses for selected typefaces
- Print-ready packaging files with dieline templates
- Responsive website design (development not included)
- 30 days of follow-up support after delivery
Next Steps ¶
If this proposal works for you, I'll send over a simple agreement and we can schedule the kickoff session for next week. Happy to adjust scope or phasing if needed — just let me know what makes sense for your timeline.
Looking forward to working together.
Clayton Myers
Studio Lark
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